We were thrilled to have the opportunity to collaborate closely with Downtown Springdale Alliance on the strategic branding and visual identity of Luther George Park. With a focus that is both intentional and deeply community-centric, our comprehensive design process was aimed at effectively capturing the park's essence as a powerful symbol of love, connection, and belonging to the neighborhood. By designing a welcoming identity that genuinely reflects its important role as both a gathering space and a vibrant hub of Northwest Arkansas, we were able to help support the organization’s broader vision for a lively, unified downtown community, fostering a sense of pride and togetherness among the residents and visitors alike. We worked closely with Downtown Springdale Alliance to extend the brand into signage, wayfinding, and program communication with the hopes that through thoughtful design, we will elevate the brand presence in its physical spaces, it will set the brand up for success reinforcing recognition and engagement.