We partnered with Johnson Square to build a visual identity that reflects the vibrant growth and community spirit of Johnson, Arkansas. Johnson Square is more than just a development—it's a gathering place where the future meets small-town charm. Our role was to create a brand that highlights this balance, blending modernity with local heritage. From the brand discovery process to the final logo and visual language, we developed a cohesive identity that resonates with both businesses and residents. We also crafted marketing collateral, merchandise, and a sleek website, ensuring the brand connects meaningfully with its audience across every touchpoint.