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Screaming Owl

  • brand identity
  • web

Screaming Owl is a "daily" platform e-commerce site that was gaining customers by the second. Their old site was clunky and dated and I was delighted to get to work with the developers at Red Sun Software as the Creative Lead on the rebrand and redesign of this site. This project was a good fit for an off-handed, casual illustration and it was fun to get to explore the owls and how they might come to life as the mascots of the site and the ambassadors of the brand. Ultimately, we decided on a family--or mother and baby owl since their market is for parents of small children. From a design standpoint, clean typography and simple info-graphics inform shoppers about how the site works and deliver a semi-complicated format in simple, easy to understand visual language.

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