Identity segmented into 4 seals to represent different divisions that the campaign targets: general, business, bars/entertainment district, campus/apartment living
coasters for bars and restaurants encouraging participation
- brand identity
Fayetteville aims to be the kind of town, where when you move there, you understand that you are expected to recycle. BPD worked closely with the recycling division to create a brand for the city of Fayetteville’s recycling program. Goals of the project were to increase awareness, participation and to educate the public on the specifics of the program through an easy-to follow website, brand collateral, promotional items and mailers.