Crystal Bridges Museum of American Art

  • special project

I was lucky enough to have the opportunity to work with Crystal Bridges Museum of American Art over the last couple of months on a variety of brand-extension projects. Crystal Bridges will present exceptional art, educational programs and community gatherings, and with the opening date of 11-11-11 quickly approaching, we designed a place for people to come and learn about the museum, the architecture and the collection. The preVIEW's concept was developed around giving the public a "sneak peek" at all that Crystal Bridges will have to offer. The frosted windows feature clear cut out frames that show through to images from the collection, the renderings of the buildings and the architectural model. Inside, a map was designed to navigate to the observation deck of the construction site and sculpture walk. We designed slide shows to educate the public on the ever-growing collection and the progress of the construction.